Born in the 80s, nineoutof10 is inspired by the lifestyle of Southern California upbringing. Absorbed by the surroundings of all generations since it’s birth and the collaborations of diverse personalities and styles, we express our vision graphically and visually.

The name nineoutof10 was chosen because they felt that everyone could draw their own meaning from the phrase that meant something special to them. Of course we also have our own special meaning behind the phrase that we always try to weave into our designs. When we say “the nineoutof10 lifestyle”, to us it represents never ending search for perfection.  We like to believe that no matter how good we get at something, there is always a next level we can reach. That’s why we thought it was appropriate to adopt the company motto, Forever Grind.

The goal of this project is to express our artistic vision as well as our perspective of Southern California life style to the world and reach like-minded souls.